ARE STRENGTHENED IN THE BIO BIO REGION
Due to the increasing need to develop projects of Corporate Social
Responsability (CSR) with integration events as a contribution to the
community, an interesting initiative has been created that will try to
achieve initiatives in the main companies of the region, and also in
several areas such as forestry, tourism, viticultural, cellulose, fishing,
real property, service industries, among others.
The main objective will be to promote sustainable development and the
environment protection, as well as to promote the education and tourist
area of productive zones through projects supported by private investment
or co-financed by governmental organizations and impelled by CelChile
(Circle of Entrepreneurs and Leaders of the Southern Cone) that is a
private organization, one of whose objectives is to develop a platform
that encourages the generation of useful projects, not only for the public
area but also for the private.
Marcos Clark, president of CelChile, points out that "this need to
integrate the SMEs (Small and Medium Enterprises) and the big companies
with the community to develop CSR projects was born after the detection of
real needs that the Bio Bio Region has in these matters. One of the
priorities of CelChile for 2008 is to approach and introduce the CSR from
a wider spectrum, providing a complementary view to the traditional one.
Although the platform's identity is regional, we expect to enhance the
responsability with a global effect".
Another task of CelChile-CSR will be to work with a select group of
business incubators in the country that are interested in materializing
and administering projects, not only in the initial stage but also from a
sustainable long term perspective. This is possible because the CSR
projects show an even more attractive profile when they are seen not as a
donation but as a new motive of development for those that benefit of the
deployment
The thematic director of CelChile affirms that "promoting attractive and
well comunicated projects that are a motivation for the community, workers
and businessmen will tell us that we are on the right track. It is also
important what the companies do internally with their own workers and
executives. That must also be recognized".
The agronomist from the University of Concepción and one of the directors
of CelChile, Maximiliano Morales S., points out that "the objectives of
CelChile and its CSR area will focus on providing a real and integrated
service for the needs of every company, small, medium or big, which can
also be from different sectors of the economy. Due to the situation of
need in the more isolated parts of the region, rural tourism, forestry,
technological and agricultural restructuring will be fundamental for our
institution. That is why we have defined transverse actions on its
implementation, taking into account varied areas".
CelChile
circulo@celchile.comTelephones: (56) 9-9-219 7117 / (56) 41-221 6106 / (56) 9-8189 7814